ClearPath Translation Services

We love to be involved in huge initiatives with many layers.  However, we are also positioned to be project-based extensions of your marketing department.  You’ll get the same passion and commitment, as needed and on-demand.

We conceptualize an idea and bring it to life with our unique blend of writing, design and production work.  We then weave these ideas and messages through all aspects of your marketing communications campaign to favorably influence prospects and stakeholders.  Our marketing communication services include:

• Employee communication campaigns
• Customer awareness campaigns
• Investor relations communication
• Forms of collateral ranging from brochures and datasheets to press kits and newsletters and everything in between
• Advertisement creation
• Videos, webinars, lifestyle and product photography
• Promotions
• Web site design
• Market and customer research
• Competitive analysis profiles
• Power point presentations
• Communication audits

We develop customized public relations programs for each client built upon tactical strategies and precise messaging.  We then execute these programs with consistent, targeted media coverage.

The breadth of our public relations expertise includes:

• Strategic public relations planning
• Superior press relations
• Press release writing and dissemination
• National, international and regional press tours
• New product and technology roll-outs
• Editorial opportunity management
• Product award nominations and submissions
• Product reviews and reviewer guides
• Spokesperson development
• Securing speaking opportunities at industry forums and conferences
• Publicity coordination for trade shows and events

We operate in more than 30 different languages.  We do this by interfacing with our translation partners to coordinate marketing programs to ensure our client’s materials reflect the global organization they aspire to be.  Why?
Translation isn’t about getting the words right, it’s about being globally fluent and trans-creating your messages in the markets in which you wish to participate.  Nothing is more damaging then missing the communication mark in an important global market.  Our global clients rely on us as their go-to team.  They call us to write that important speech, draft that important power point presentation, design their communication programs and logos, transform their employee communication approach, design websites, coordinate and translate their materials, design materials and launch their products.

Born from client campaigns, we developed highly efficient and easy to use cloud-based tools. Many of these tools were created with cross-compatibility in mind. Each tool has the ability to act independent from another or as a fully integrated package solution. Scalability is not an issue because of the cloud-based platform, where each tool resides.

As industry leaders in successfully integrating social media and Web 2.0, where necessary, we understand what works and what doesn’t. It may be the “it” thing to do, but by no means is it the only thing to do. What many people, even other marketing agencies fail to realize is that without the strategic support, social media will not thrive. We have come to develop and use various tools that help provide us with insightful knowledge into an industry, customer demographic and specific competitors.
Social media is more than Facebook, Twitter and YouTube. It is about a push-pull relationship of listening and then acting. Not the other way around. These social networking sites are the stars of social media, but behind every star is a good work horse. The ‘big three’ are not for every business or individual. We will work with you to identify your goals, set a road map and metrics , listen, act and then measure some more.

As a writing partner, we produce only the best, high-quality writing that will achieve any projects objectives.  Our writing expertise includes:

• Speeches and presentations
• Product packaging copy
• Video and audio scripts
• White papers
• Press releases
• Contributed technical articles
• Customer success stories
• Case studies, datasheets, backgrounders
• Web content
• Application notes and user manuals
• Social media content
• Blogs

How do you want to look to your clients? We can be your business stylist. We’ll work with you to create or freshen your company’s identity. We’ve seen TLC’s ‘What Not to Wear’ – we can be your Stacey and Clinton – actually lucky for you we already have a Stacey. Developing an accurate identity is imperative to increasing ease of customer recall.