bee different
bee relevant
bee heard

Creative Strategy and Implementation

Helping our clients find differentiated and relevant meanings for their brands in the marketplace is our passion. For corporations willing to make ongoing investments in their communications, it’s called branding. For everyone else, it’s about employing us to be your "business stylist."

We believe that anything done in the name of our clients either
adds or detracts from their equity, and we take it that seriously.
Our work with Motorola and Johnson Controls are prime examples of our breadth and depth. We helped facilitate the new corporate signatures and all relevant expressions down the brand lines. We have provided thought leadership throughout the brand development process in 30 languages.

We also help clients understand that good brand behavior starts at home. Employees are your best brand and communication ambassadors. Anything you want your customers to know about you starts with educating your employees. Communicate with them. Create a dialogue. Ensure that employees are not only aware of brand activities, but ready to deliver the brand to your customers. We help our clients with this communication process by delivering content and tools including handbooks, videos, leader presentations and instructions on how to talk to customers about brand developments.

Boutique Services

We love to be involved in huge initiatives with many layers. However, we are also positioned to be project-based extensions of your marketing department. You’ll get the same passion and commitment, as needed and on-demand.

Marketing Communications

We conceptualize an idea and bring it to life with our unique blend of writing, design and production work. We then weave these ideas and messages through all aspects of your marketing communications campaign to favorably influence prospects and stakeholders. Our marketing communication services include:

Employee communication campaigns
Customer awareness campaigns
Investor relations communication
Forms of collateral ranging from brochures and datasheets to press kits and newsletters and everything in between
Advertisement creation
Videos, webinars, lifestyle and product photography
Promotions
Web site design
Market and customer research
Competitive analysis profiles
Power point presentations
Communication audits

Strategic Public Relations

We develop customized public relations programs for each client built upon tactical strategies and precise messaging. We then execute these programs with consistent, targeted media coverage.

The breadth of our public relations expertise includes:

Strategic public relations planning
Superior press relations
Press release writing and dissemination
National, international and regional press tours
New product and technology roll-outs
Editorial opportunity management
Product award nominations and submissions
Product reviews and reviewer guides
Spokesperson development
Securing speaking opportunities at industry forums and conferences
Publicity coordination for trade shows and events

Translation Services

We operate in more than 30 different languages. We do this by interfacing with our translation partners to coordinate marketing programs to ensure our client’s materials reflect the global organization they aspire to be. Why?
Translation isn’t about getting the words right, it’s about being globally fluent and trans-creating your messages in the markets in which you wish to participate. Nothing is more damaging than missing the communication mark in an important global market. Our global clients rely on us as their go-to team. They call us to write that important speech, draft that important power point presentation, design their communication programs and logos, transform their employee communication approach, design websites, coordinate and translate their materials, design materials and launch their products.

Strategic Cloud-based SaaS Applications & Tools

Born from client campaigns, we developed highly efficient and easy to use cloud-based tools. Many of these tools were created with cross-compatibility in mind. Each tool has the ability to act independent from another or as a fully integrated package solution. Scalability is not an issue because of the cloud-based platform, where each tool resides.

Social Media Integration & Engagement

As industry leaders in successfully integrating social media and Web 2.0, where necessary, we understand what works and what doesn’t. It may be the “it” thing to do, but by no means is it the only thing to do. What many people, even other marketing agencies fail to realize is that without the strategic support, social media will not thrive. We have come to develop and use various tools that help provide us with insightful knowledge into an industry, customer demographic and specific competitors.
Social media is more than Facebook, Twitter and YouTube. It is about a push-pull relationship of listening and then acting. Not the other way around. These social networking sites are the stars of social media, but behind every star is a good work horse. The ‘big three’ are not for every business or individual. We will work with you to identify your goals, set a road map and metrics , listen, act and then measure some more.

Copywriting

As a writing partner, we produce only the best, high-quality writing that will achieve any project's objectives. Our writing expertise includes:

Branding/Identity

How do you want to look to your clients? We can be your business stylist. We’ll work with you to create or freshen your company’s identity. We’ve seen TLC’s ‘What Not to Wear’ – we can be your Stacey and Clinton – actually lucky for you we already have a Stacey. Developing an accurate identity is imperative to increasing ease of customer recall.

To make a “bee-line”
is to follow the example
of the bees in taking the shortest route from one place to another. The expression comes from the belief that bees return to the hive the shortest possible way after they have gathered their food…and the shortest distance between two points is, of course, a straight line.