Rankin | Our Work | Bee-line Communications

Strategy • Branding • Design

Web • Promotion

Rankin has been a leader in temporary climate solutions since 1981. They offer customized, cost-effective, & efficient temporary climate solutions for planned or emergency needs. For over 35 years Rankin has remained committed to providing their clients with personalized, cost-effective and efficient service. Whether your needs include equipment for a single location or multiple locations nationwide, they are your single-source for all temporary heating, portable cooling and dehumidification.

Rankin leadership enlisted Bee-line to evolve their brand for national recognition as the authority of temporary heating, cooling and dehumidification.

As part of the evolution we accomplished the following:

Refreshed brand and visual communication system to support compelling content
with a tagline and messaging framework.

Performed foundational work to explicitly map an inbound marketing strategy. Rankin has a 35 year track record of delivering products and solutions. We documented the opportunities, the buyer personas, their marketing triggers, relevant keywords, and mapped a content strategy and content calendar.

Mapped the desired sales cycle, and identifying buyer triggers at each level of the sales cycle to ensure we create appropriate messaging and content to continue to drive momentum.

Created new sales materials to facilitate needs throughout the selling process.

Created compelling content derived from the foundational inbound marketing strategy including informational graphics to more easily describe their deep portfolio of products and services.

Used BuzzBeat marketing automation platform to tie it all together.

Has your industry evolved faster than your marketing communications? We are Bee-line. We are up to speed on the latest and greatest solutions to get you back on track, and ahead of your competitors.

and hard-hitting selling materials.